Case Study
From page two rankings to trusted authority with link building they could finally see, understand, and trust.
A language-learning app focused mainly on English learners. It offers short mobile lessons, quizzes, and speaking practice. Users liked the product and left good reviews.
The team also created helpful blog content on how to learn English online, how to build a study routine, and how apps compare to traditional courses. Still, organic search treated them like just another app. Most new users came from paid ads and app store searches, not from Google.
Organic search was underperforming:
Blog posts on English learning were stuck on page two or three
Most organic traffic came from branded searches
There were very few quality backlinks from education, ESL, or teacher sites
They had tried link building through a vendor, but it felt opaque. They bought a "package," got links on random blogs, and never saw real site-level pricing. It felt like a black box.
Link building should not be a black box. It should be simple: find good sites, pay fair prices, and get live links you can trust.
We created Linksmint, our open marketplace, to fix what's broken - not by competing with agencies, but by giving them the transparency, control, and tools they deserve. Every order runs through escrow, every site is verified, and every placement is tracked, so both sides win.
For this client, that meant a strategy built on three things:
Their best English-learning guides and a few key landing pages
Education, ESL, and study blogs with real traffic
A mix of guest posts and niche edits that made sense for readers
Inside the marketplace, the client's team filtered for education, ESL, and study skills publishers. For each site, they could see its niche, basic metrics, and price before ordering.
To publish new, useful articles that linked to their guides
To add links inside existing articles on English learning and study routines
All orders ran through escrow. Funds were held until content was live and the link was checked. If an anchor or URL was wrong, it was fixed inside the platform before payment was released.
Over several months, the app built a steady set of relevant backlinks from education and ESL sites. They saw:
More high-quality referring domains from real learning-focused publishers
Better rankings for terms around "learning English online" and study routines
A clear shift from only branded traffic to more problem-based organic visits
Quality RDs
From education publishers
Page 1
For English learning terms
Full Control
Visible & trustworthy